We offer four new Search Engine Marketing tools from our partner SearchPro.ca. These tools are designed to help you maximize your search engine campaign ROI and to ultimately raise the profile of your website so it can be found by the people who are already looking for your services.

SearchPro Submit: Starting at $59, this tool will submit your web site to over 200 regional search engines on a weekly basis, freeing up more time for you to focus on other things.

SearchPro Report: As low as $129.00, this shows you a detailed search engine ranking report every week. Not only does SearchPro Report monitor your natural and paid listings on the most relevant search engines, it will also monitor the search engine positions of four of your competitors.

SearchPro Keywords is an examination of your website keywords. This tool is useful for creating an organic marketing strategy or if you use paid listings because if you’re promoting your website with the wrong keywords, all your work, money and time will be spent in vain.

By understanding which keywords or keyword phrases are actually being searched for and by gauging your competition for those keywords or keyword phrases will save you time and will help maximize your online marketing campaign.

SearchPro Keywords is excellent for both SEM and SEO campaigns.

SearchPro Critic is a review of your website’s content, keyword consistency, and “copy” to ensure your web page is optimized for maximum online presence for specific keywords. This service costs $50/page for the first 10 pages, and $25/page subsequently.

What is Search Engine Marketing (SEM)?

Search Engine Marketing is the act of marketing a web site through search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. This is also called SEM.

What is Search Engine Optimization (SEO)?

This is the act of altering a web site so that a web site does well in “organic” results. Often this is fine tuning the content of a web so that it is more search engine friendly. This is also called SEO. The term “organic” refers to natural search engine results that are not paid for. Often “organic results” are indexed web site paged based on content and keyword relevancy.

People trust “organically grown” search results more than they do for paid listings. Because of this, organic results often yield the greater click-through rate over paid listings, offer more brand reliability and trust. Greater trust often leads to greater sales and attention. Most importantly, organic results last longer.

What is the difference between SEM and SEO?

SEO is focused on enhancing a web site so that search engines index your web site more effectively, while SEM may include paid listings or advertising online. SEM is for faster, short term results, while SEO may wtake longer, but the results are longer-term.